Read this to uncover the potential for explosive growth within your business through Meta’s untapped advertising software.
The biggest problem with advertising on Meta? It looks extremely complicated.
When setting up an ad campaign, you're immediately faced with six different options just for the objective.
After that, you have to navigate through at least fifty more choices.
Some of these decisions are minor, but others can make a massive difference.
It's almost like defusing a bomb, having to decide which wire to cut—except you have to do it fifty times in a row.
Pretty nerve-wracking.
This complexity is why most business owners shy away from using the ad tool.
Unfortunately, they miss out on the incredible potential this platform offers, such as precise targeting, advanced analytics, and unmatched scalability.
Don't let the complexity scare you away.
Understanding Meta ads manager can be your key to gaining a competitive edge in the market.
The Costly Mistake Most Business Owners Make
Meta knows that their tool is extremely complex and almost impossible for a beginner to understand.
With yearly ad revenue over $100 billion (yes, with a B), you can safely assume they have some pretty clever people walking around.
That's why they give you the option to ‘boost’ your posts.
This is an ultra-simple way to spend money on ads, and tons of business owners use it without ever realizing they’re throwing money away hand over fist.
Yes, if you boost a post you get more exposure. But you’re missing out on almost everything that makes Meta such a powerful way to get clients:
Limited Post Types: You’re restricted to only the post types that exist for organic posts.
Ineffective Targeting: You can’t effectively target a particular audience based on specific actions.
Customization Restrictions: You can’t add square photos or customize the headline and description.
Platform Limitation: You can’t run the ad on both Facebook and Instagram simultaneously.
Using a boosted post to reach clients is like trying to win a bicycle race with a kiddie bike and training wheels.
So what you should be doing instead is using the Meta ads tool.
It gives you more options, better targeting, and most importantly… WAY more results.
From today forward, we will never use ‘boost post’ again.
Unless, of course, you hate money. In which case, feel free to keep boosting posts.
How You Can Attract Clients Without Spending A Fortune
One of the best things about Meta ads is that anyone can use it and get results without spending a fortune.
Print ads, television ads, influencer marketing… they all require you to shell out a ton of money without having any idea if they will work.
Before you know it, you’re down thousands of dollars and haven’t moved the needle in any way.
Meta ads are different.
You determine exactly what you want to spend every day, week, or month on Meta ads. And you can check the results regularly to see if things are moving in the right direction.
So, how much is this going to cost you?
Relevance is critical for success when using Meta ads.
It takes a while for the algorithm to pick up on the audience you want to reach and optimize for that. Once it locks in, you’re off to the races, and it’s time to optimize.
With that being said, this still requires an investment.
Too many times, I see business owners happily spend thousands of dollars on all sorts of things… but expect results while spending $1/day on Meta ads.
They end up spending more on coffee every day than they do on their business. And that doesn’t make sense.
When we work with clients, we have a simple goal:
Get to the point where every $1 you put into advertising gets you at least $2 in return.
We do that by testing and tweaking consistently until we reach that goal.
Talk soon,
Bob
P.S. If you want to know how I would advertise your business, feel free to get in touch. Fill out the form HERE and one of my team members will be in touch to see if we’re a good match.