If you're looking for a way to make your ads more effective, attract more attention, and get more customers... this article is for you.
Running an effective ad took me months to figure out. When I first started I thought I could just click boost on a post, and then all of a sudden I will achieve amazing results.
I was wrong and quickly became frustrated because I didn’t know what I was missing.
And you know what was the worst part is? I was supposed to be prepared for all this marketing business! I spent three years of my life in business school studying marketing and sales.
We analyzed the biggest and most successful companies in the world. But when I tried to use that knowledge to write an ad for a local business… I had no idea how to do it.
The Secret Reason Why Most Ads Don't Perform
So I did some research to find the formula.
I decided to review and see what local companies were doing to figure out what exactly made an ad perform effectively.
Some companies kept it professional, others not so much. Some companies repeated their brand name all over the place, some didn’t mention their name at all.
In the beginning, it was difficult to identify any consistent pattern because the results always seemed to vary.
I thought to myself, maybe high performing ads are only for the big companies with loads of employees and a massive budget… But I was not ready to accept this thought just yet.
So I switched up my approach. I joined a course and learned from an individual who mastered the art of marketing for small businesses.
And then all of a sudden, everything looked different.
I never saw marketing the same again.
My original thought was that marketing took millions of dollars to perform well, but I was wrong. It doesn’t take millions, it takes wisdom.
I learned that it was much deeper than just throwing money away and hoping for results. There were controllable factors that I was missing this whole time.
I had finally unlocked the secret formula to effective marketing and will reveal to you one of the most important steps of the formula in this next snippet.
Fixing your marketing
When we spend money on something, we measure the result.
Doesn’t matter if we're spending money on equipment, lunch, or vendors - we make sure that we get what we pay for, right?
When I started my own business I tried to do the same with marketing, make it measurable.
Most beginners go into marketing with the wrong mindset, you'll often here things like this:
‘Well, this ad is for brand name recognition’
‘We’re focused on top of mind awareness in our market’
‘This campaign is set up to solidify our branding and brand positioning’
Here’s the ugly truth:
“Most businesses throw away at least half of their marketing budget. Probably much more.”
And that just didn’t sit well with me.
How I Stopped Throwing Money Away…
...And How You Can Do The Same
I decided to get to the bottom of this and figure out the formula for effective marketing.
The good news? There was a formula and I figured it out.
The bad news? It took months and months of study, puzzling pieces together, testing it and using trial and error to figure out what actually worked.
If I had to write out all the elements of the formula we would be sitting here for weeks, so let me give you one of the best shortcuts I found.
Some might recognize it as ‘Pearson’s Law’.
“What is measured, improves.”
Want to immediately and dramatically increase ad results?
Make them measurable by adding a response mechanism. A call to action in every ad that asks the prospect to do something.
And then you monitor that action like a hawk.
Now you can measure. Test. Figure out what works and what doesn’t.
One of the first things I do when I start working with a client is implement this simple rule:
“Every ad we run needs to be measurable, no exceptions.”
There are plenty of ways to do this and it's feasible for any business, including yours. If you would like to know how we would do this in your company, please contact us HERE.
Talk soon,
Bob